Publishers: E-Books Don't Just Grow on Trees (Mobiledia)
Most think the success of e-books, coupled the with the absence of printing costs, means big bucks for publishers, but there is more to the story on why prices of books on the Kindle and iPad are on the rise. When Amazon first launched the Kindle, publishers maintained the wholesale model it used with traditional book retailers. But the online retailer chose to sell books on the Kindle at a loss to make its new e-reader more appealing to buyers. The strategy eventually worked out for Amazon, but left publishers a product whose price value was greatly diminished. At the time of the original Kindle's launch, best-selling e-books were available for $10, less than half of what most physical retailers were charging. The low price of e-books on the Kindle misled customers to believe that publishers were now able to produce books electronically at a fraction of the cost of a physical copy. However, that is not the case. Whether a publisher publishes a book electronically or digitally it is still responsible for paying the author, editor, copy editor and design team. Compared to these expenses, the cost of actually creating a physical copy of the book ...
Solar Powered Kindle – Part 3
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EZ MOUNT CELL PHONE CHARGING STATION, WHITE $8.95 … |
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