Paulo Coehlo Convinces His Publisher To Offer (Almost) All Of His Ebooks For $0.99 (Techdirt)

One thing that we've seen even among authors who totally "get" that ebook pricing is out of control, is that if they have deals with traditional publishers, those publishers are _never_ interested in offering low ebook prices, even if there's growing evidence on the elasticity of ebooks, showing that the maximizing price is often less than $5. Joe Konrath's experiments showed that lowering your price significantly can create a huge uptick in net revenue. But the big publishing houses always talk about overhead and the costs of publishing a book... even to the point of claiming that $10 is too cheap. That's meant that authors like Paulo Coelho, one of the best selling authors _of all time_, had to pirate his own book, by posting it online and pretending to be someone else. Even after releasing such works for free was shown to _increase_ sales, his publisher resisted supporting these efforts. However, perhaps the times are changing. Somehow, Coelho has convinced the US publisher of his first 11 books, Harper Collins (his most recent book came out with a different publisher) to offer ebook versions of 10 of his 11 books with them for $0.99. Now, ...

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